Barco Products

Barco Products makes outdoor furnishings for businesses, schools and municipalities: benches, picnic tables, trash receptacles and more. The project was a redesign of both of its websites, barcoproducts.com for the US and barcoproducts.ca for Canada. Both launched in October 2026, Canada first.

Joe Andretta, our director, set the overall course; the rest of us did the design work. We started with an exploration session and then presented two visual proposals: one by David Beltrán and one by me. The client chose mine, and the rest of the project was built on it.

David moved to another project soon after the start. Lina Cadavid joined, designed the product page and we reviewed several versions of it together. I designed the homepage, the product listing, About Us, Contact Us, the article page and the main navigation, and their responsive versions.

Barco has several sub-brands, events and special promotions, all asking for the top of the homepage. Instead of a single banner, the hero is a row of cards, so there’s room for all of them.

KirbyBuilt is a brand Barco had recently acquired, and customers still asked for it by name. It needed to be easy to spot, so everything that belongs to KirbyBuilt is marked in brown, set apart from Barco’s blue.

I designed the main navigation. On desktop, each section opens a panel with its categories, their subcategories and a photo. On mobile, it becomes a full-screen menu with contact, login and cart on top.

Beyond the homepage, I designed the product listing and the content pages: About Us, Contact Us and articles.

I also designed almost all of the mobile versions.

The same page on barcoproducts.com, captured a few days before and after the new design went live.

After Lina moved to another project, I stayed on to finish: polishing the designs, applying styles and answering developers’ questions, technical and design ones alike.